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Uncovering the Success Strategies and Mindset of the Top 1% so You can Amplify and Transform Your Life and Business.
Episodes
7 days ago
7 days ago
Buying A Business: Strategies & Pitfalls to Avoid #MakingBank #S7E36
Welcome back to Making Bank. On today's episode, we have Jonathan Jay who has been an entrepreneur ever since he dropped out of the university at the age of 19, now 50 years old. He has built businesses and publishing, digital marketing, adult education, coaching, preschool education, and has sold each of those. During the pandemic, he made 48 business acquisitions to create the fourth largest group in his sector in under three years. He now helps other people buy businesses, helps him avoid the expensive mistakes, as he says, he has made all of them.
Make sure you check out this episode of Making Bank with Jonathan Jay.
(3:04) Becoming An Entrepreneur
Jonathan talks about how he has always been an entrepreneur all his life. He has never worked for anyone. He only had his own business to run and has been doing that for 30 years. He has done many things, some went wrong and some went right. Overall he has a very successful career as an entrepreneur even if it was challenging sometimes.
(6:02) Why To Buy A Business
Look for a business that's been running for at least five years, that makes solid, reliable profits every single month. Buy that business without risking any of your own cash and then once you've got that business, that business will continue to make solid, reliable profits month after month. This is much better than starting a business from scratch and risking the chances of it failing.
(7:25) Risks Of Buying Business
The risks of buying a business are always high. The wrong method is going to a bank and asking for a loan using property. This is high stress and high risk. The best way is to find a business that is already striving but has an owner that is ready to sell it and is highly motivated to let it go. The chances of this business being successful are higher as compared to the first option.
(11:31) Convincing Sellers
You need to know why they are selling the business and try to ease in on that. Remind them why they wanted to sell in the first place. And also it is important to approach as many sellers as possible. Not everyone will say yes. Some will say no. Hence, at the end of the day it's actually a numbers game and the chances of success highly depends on the numbers of sellers approached.
(14:26) Business Buying System
The tendency is to play it small, play it safe.But, when you buy a bigger business, you're actually buying a better business. You're buying a business with better financial controls, with better marketing, and probably a better product because it's reaching more people. More people are buying it. All of these things make a better acquisition.
(18:48) Key Tips For Buying
You have to get really good at what we call the discovery call. The discovery call is that 30 minute phone conversation with the owner where first impressions matter. The next step after that is you want to get them to send you some basic financial information. Then right at the very end is selling the business and this will put more money in your pocket than you've ever had in your entire life, and that's when you can really start making a difference in the world.
(24:41) 48 Acquisitions In 3 Years
Jonathan talks about how it was a crazy time and how maybe they did get a little too greedy over it. It was stressful and even caused many health problems for him and was even hospitalized for it due to the immense stress. He did not recommend it to anyone and concluded that it’s not advisable to anyone.
Links:
https://www.linkedin.com/in/jonathan-jay-3556b230
7 days ago
7 days ago
Buying A Business: Strategies & Pitfalls to Avoid #MakingBank #S7E36
Welcome back to Making Bank. On today's episode, we have Jonathan Jay who has been an entrepreneur ever since he dropped out of the university at the age of 19, now 50 years old. He has built businesses and publishing, digital marketing, adult education, coaching, preschool education, and has sold each of those. During the pandemic, he made 48 business acquisitions to create the fourth largest group in his sector in under three years. He now helps other people buy businesses, helps him avoid the expensive mistakes, as he says, he has made all of them.
Make sure you check out this episode of Making Bank with Jonathan Jay.
(2:11) Becoming An Entrepreneur
Jonathan talks about how he has always been an entrepreneur all his life. He has never worked for anyone. He only had his own business to run and has been doing that for 30 years. He has done many things, some went wrong and some went right. Overall he has a very successful career as an entrepreneur even if it was challenging sometimes.
(5:08) Why To Buy A Business
Look for a business that's been running for at least five years, that makes solid, reliable profits every single month. Buy that business without risking any of your own cash and then once you've got that business, that business will continue to make solid, reliable profits month after month. This is much better than starting a business from scratch and risking the chances of it failing.
(6:32) Risks Of Buying Business
The risks of buying a business are always high. The wrong method is going to a bank and asking for a loan using property. This is high stress and high risk. The best way is to find a business that is already striving but has an owner that is ready to sell it and is highly motivated to let it go. The chances of this business being successful are higher as compared to the first option.
(10:37) Convincing Sellers
You need to know why they are selling the business and try to ease in on that. Remind them why they wanted to sell in the first place. And also it is important to approach as many sellers as possible. Not everyone will say yes. Some will say no. Hence, at the end of the day it's actually a numbers game and the chances of success highly depends on the numbers of sellers approached.
(13:33) Business Buying System
The tendency is to play it small, play it safe.But, when you buy a bigger business, you're actually buying a better business. You're buying a business with better financial controls, with better marketing, and probably a better product because it's reaching more people. More people are buying it. All of these things make a better acquisition.
(17:55) Key Tips For Buying
You have to get really good at what we call the discovery call. The discovery call is that 30 minute phone conversation with the owner where first impressions matter. The next step after that is you want to get them to send you some basic financial information. Then right at the very end is selling the business and this will put more money in your pocket than you've ever had in your entire life, and that's when you can really start making a difference in the world.
(23:49) 48 Acquisitions In 3 Years
Jonathan talks about how it was a crazy time and how maybe they did get a little too greedy over it. It was stressful and even caused many health problems for him and was even hospitalized for it due to the immense stress. He did not recommend it to anyone and concluded that it’s not advisable to anyone.
Links:
https://www.linkedin.com/in/jonathan-jay-3556b230
Sunday Mar 19, 2023
Sunday Mar 19, 2023
How Entrepreneurs Can Reclaim Their Time & Freedom Back #MakingBank #S7E35
Welcome back to Making Bank. On today's episode, we have Dan Martel who is an entrepr3eneur, angel investor and he became a highly sought after coach in the SAS industry after exiting three tech companies within a 10 year period.
He's also an athlete and Ironman philanthropist, husband, father of two boys, and lives an amazing life that he's created for him.
Make sure you check out this episode of Making Bank with Dan Martell.
(3:29) Increasing Life Quality
Most of us have the tendency to overwork and really commit ourselves that we lose our most precious resource. Time. That is why many fail to withstand the pressure life throws at them. It is important to get back your time and never lose it because if you can buy back your time, you can definitely increase your quality of life and performance as a whole.
(6:54) Time Assassin
The most common time assassins are the Self Medicator, the Saver, the Supervisor and the Staller. All these different attributes exist as individuals in a business and they really have the tendency to slow down or interrupt the growth of a company and workflow as a whole.
(12:07) Time Worth
If you do anything that you could have paid somebody else, that buyback rate or less, you're literally working against yourself. You can't build a $10 million company off a $10 task. There's not enough hours in the day. And also instead of hiring more people so you should hire people that will help buy back time out of your calendar.
(14:52) Buy Back Time
Instead of hiring two people to do multiple things thinking it will be efficient, it's better to just give the most valuable employee more roles to take because one efficient employee is better than having two of them doing tasks that can be easily done alone. This is how you buy back time efficiently.
(17:08) Hiring Order
The hiring order is Admin, then Delivery, then, Marketing and then Sales. These should be the order of hiring in order for a business to prosper. If the order is changed, the flow won’t be effective anymore. They have to be in this order.
(20:00) Zero Inbox
Dan Martell talks about how he follows a zero inbox policy. He doesn’t do emails. Doesn’t do inbox. He sends voice messages because most people don't realize that our typing speed versus our talking speed, our talking speed is way faster and it will be clearer and it will save more time.
(21:30) Playbook
A playbook is a very important part of handling a business that most CEOs do not even follow. It is important because it has all the necessary guidelines to run the business and also for every employee to be able to follow the guidelines. If it's not followed the business will just crumble and the employee might just lose a spot in the company.
Links:
@Danmartell @danmartell
Sunday Mar 19, 2023
Sunday Mar 19, 2023
How Entrepreneurs Can Reclaim Their Time & Freedom Back #MakingBank #S7E35
Welcome back to Making Bank. On today's episode, we have Dan Martel who is an entrepreneur, angel investor and he became a highly sought after coach in the SAS industry after exiting three tech companies within a 10 year period.
He's also an athlete and Ironman philanthropist, husband, father of two boys, and lives an amazing life that he's created for him.
Make sure you check out this episode of Making Bank with Dan Martell.
(3:29) Increasing Life Quality
Most of us have the tendency to overwork and really commit ourselves that we lose our most precious resource. Time. That is why many fail to withstand the pressure life throws at them. It is important to get back your time and never lose it because if you can buy back your time, you can definitely increase your quality of life and performance as a whole.
(6:54) Time Assassin
The most common time assassins are the Self Medicator, the Saver, the Supervisor and the Staller. All these different attributes exist as individuals in a business and they really have the tendency to slow down or interrupt the growth of a company and workflow as a whole.
(12:07) Time Worth
If you do anything that you could have paid somebody else, that buyback rate or less, you're literally working against yourself. You can't build a $10 million company off a $10 task. There's not enough hours in the day. And also instead of hiring more people so you should hire people that will help buy back time out of your calendar.
(14:52) Buy Back Time
Instead of hiring two people to do multiple things thinking it will be efficient, it's better to just give the most valuable employee more roles to take because one efficient employee is better than having two of them doing tasks that can be easily done alone. This is how you buy back time efficiently.
(17:08) Hiring Order
The hiring order is Admin, then Delivery, then, Marketing and then Sales. These should be the order of hiring in order for a business to prosper. If the order is changed, the flow won’t be effective anymore. They have to be in this order.
(20:00) Zero Inbox
Dan Martell talks about how he follows a zero inbox policy. He doesn’t do emails. Doesn’t do inbox. He sends voice messages because most people don't realize that our typing speed versus our talking speed, our talking speed is way faster and it will be clearer and it will save more time.
(21:30) Playbook
A playbook is a very important part of handling a business that most CEOs do not even follow. It is important because it has all the necessary guidelines to run the business and also for every employee to be able to follow the guidelines. If it's not followed the business will just crumble and the employee might just lose a spot in the company.
Links:
@Danmartell @danmartell
Welcome back to Making Bank. On today's episode, we have Dan Martel who is an entrepreneur, angel investor and he became a highly sought after coach in the SAS industry after exiting three tech companies within a 10 year period.
He's also an athlete and Ironman philanthropist, husband, father of two boys, and lives an amazing life that he's created for him.
Make sure you check out this episode of Making Bank with Dan Martell.
(3:29) Increasing Life Quality
Most of us have the tendency to overwork and really commit ourselves that we lose our most precious resource. Time. That is why many fail to withstand the pressure life throws at them. It is important to get back your time and never lose it because if you can buy back your time, you can definitely increase your quality of life and performance as a whole.
(6:54) Time Assassin
The most common time assassins are the Self Medicator, the Saver, the Supervisor and the Staller. All these different attributes exist as individuals in a business and they really have the tendency to slow down or interrupt the growth of a company and workflow as a whole.
(12:07) Time Worth
If you do anything that you could have paid somebody else, that buyback rate or less, you're literally working against yourself. You can't build a $10 million company off a $10 task. There's not enough hours in the day. And also instead of hiring more people so you should hire people that will help buy back time out of your calendar.
(14:52) Buy Back Time
Instead of hiring two people to do multiple things thinking it will be efficient, it's better to just give the most valuable employee more roles to take because one efficient employee is better than having two of them doing tasks that can be easily done alone. This is how you buy back time efficiently.
(17:08) Hiring Order
The hiring order is Admin, then Delivery, then, Marketing and then Sales. These should be the order of hiring in order for a business to prosper. If the order is changed, the flow won’t be effective anymore. They have to be in this order.
(20:00) Zero Inbox
Dan Martell talks about how he follows a zero inbox policy. He doesn’t do emails. Doesn’t do inbox. He sends voice messages because most people don't realize that our typing speed versus our talking speed, our talking speed is way faster and it will be clearer and it will save more time.
(21:30) Playbook
A playbook is a very important part of handling a business that most CEOs do not even follow. It is important because it has all the necessary guidelines to run the business and also for every employee to be able to follow the guidelines. If it's not followed the business will just crumble and the employee might just lose a spot in the company.
Links:
@Danmartell @danmartell
Sunday Mar 12, 2023
Sunday Mar 12, 2023
Unlock Your Business's Potential By Utilizing Data-Driven Decisions #MakingBank #S7E33
Welcome back to Making Bank. On today's episode, we have Jeff Smith. His company was founded to extend the legacy of the family cattle ranch that was homesteaded at this location in the early 1900s.The ranch has been a continuous operation since 1913, and being born through the fifth generation of family ranchers, Kara, Jeff's wife, also has an inborn love and passion for the cattle industry. Their story is super authentic. What they do and how they raise their beef, how they connect with agriculture, their environment, and being able to produce an amazing product for everyone.
Check out today's episode with Jeff Smith on Making Bank.
(2:26) Background
Jeff Smith grew up in eastern Oregon. He went to school at Colorado State University, has a degree in agricultural business with minors in finance and accounting. He went to work for a big company called Cargill and was an operations manager there. He went from company to company doing multiple jobs to finally deciding to start Colorado Craft Beef.
(6:55) Business Assessment
With his wife having a master degree in cattle nutrition and also being better positioned geographically along with some industry knowledge, Colorado Craft Beef started in 2017. Beef shipping began in 2018, with a ton of focus groups.
(12:28) Colorado Craft Beef
Due to lack of having a mother cow, Jeff partnered with four or five ranches that they work with directly. They help the cow calf producers with genetic yielded data to help them make business decisions that make their cattle more efficient.
(16:10) Business Growth
When you sell the cattle to the processor, and then the processor sells the meat and it goes to a wholesaler, and then the wholesaler sells to a retailer, and then the retailer sells. Everywhere along that chain, there's a percentage taken. Jeff Smith said they've been able to actually keep the pricing about the same for the end product, by retaining all those margins in house.
(20:57) Mindset
Jeff Smith says that Agricultural people are fiercely independent and sometimes they drive him crazy because of that. It's a mindset shift that a lot of people need to have, whether it's just in agriculture or elsewhere. And that's something that has helped them to be a little more mobile, a little more nimble, and a little more transparent with the people they talk to.
(23:07) Regenerative Agriculture
What we do at our ranch is different from what our neighbors do because we're in different spots, even though it's literally just over the horizon. If you want to support a different food system and you want to support different things and you want to be informed, do it and vote with your dollar because that is what's gonna change this system.
Links:
@colocraftbeef @jeffsoptic @coloradocraftbeef
Sunday Mar 12, 2023
Sunday Mar 12, 2023
Unlock Your Business's Potential By Utilizing Data-Driven Decisions #MakingBank #S7E33
Welcome back to Making Bank. On today's episode, we have Jeff Smith. His company was founded to extend the legacy of the family cattle ranch that was homesteaded at this location in the early 1900s.The ranch has been a continuous operation since 1913, and being born through the fifth generation of family ranchers, Kara, Jeff's wife, also has an inborn love and passion for the cattle industry. Their story is super authentic. What they do and how they raise their beef, how they connect with agriculture, their environment, and being able to produce an amazing product for everyone.
Check out today's episode with Jeff Smith on Making Bank.
(3:20) Background
Jeff Smith grew up in eastern Oregon. He went to school at Colorado State University, has a degree in agricultural business with minors in finance and accounting. He went to work for a big company called Cargill and was an operations manager there. He went from company to company doing multiple jobs to finally deciding to start Colorado Craft Beef.
(7:48) Business Assessment
With his wife having a master degree in cattle nutrition and also being better positioned geographically along with some industry knowledge, Colorado Craft Beef started in 2017. Beef shipping began in 2018, with a ton of focus groups.
(13:23) Colorado Craft Beef
Due to lack of having a mother cow, Jeff partnered with four or five ranches that they work with directly. They help the cow calf producers with genetic yielded data to help them make business decisions that make their cattle more efficient.
(17:03) Business Growth
When you sell the cattle to the processor, and then the processor sells the meat and it goes to a wholesaler, and then the wholesaler sells to a retailer, and then the retailer sells. Everywhere along that chain, there's a percentage taken. Jeff Smith said they've been able to actually keep the pricing about the same for the end product, by retaining all those margins in house.
(21:50) Mindset
Jeff Smith says that Agricultural people are fiercely independent and sometimes they drive him crazy because of that. It's a mindset shift that a lot of people need to have, whether it's just in agriculture or elsewhere. And that's something that has helped them to be a little more mobile, a little more nimble, and a little more transparent with the people they talk to.
(24:00) Regenerative Agriculture
What we do at our ranch is different from what our neighbors do because we're in different spots, even though it's literally just over the horizon. If you want to support a different food system and you want to support different things and you want to be informed, do it and vote with your dollar because that is what's gonna change this system.
Links:
@colocraftbeef @jeffsoptic @coloradocraftbeef
Sunday Mar 05, 2023
Sunday Mar 05, 2023
The Business Growth Guru #MakingBank #S7E33
Welcome back to Making Bank. On today's episode, we have Cameron Herold. He's known around the world as the CEO Whisperer, as well as the mastermind behind hundreds of companies’ exponential growth. Cameron Herd has built a dynamic consultancy. His current clients include a big four wireless carrier and a monarchy. He earned his reputation as The Business Growth Guru by guiding his clients to double their revenue in just three years or less.
Check out today's episode with Cameron Herold on Making Bank.
(3:32) Background
Cameron Herold talks about how he coached well over a hundred real companies, typically 50 to 500 employees. He mainly works with companies that are on the verge of having high growth and then teaching them how to scale up, how to actually build strong teams, and how to build strong cultures.
(5:07) Nomad Entrepreneur
Cameron talks about how for him, the first thing is practicing the habit of getting rid of one thing he does not need before getting anything new. Secondly is that he can call anything a home and make it good and lastly he prioritizes who he hangs out with, people that are good for him and help him in his entrepreneurial life.
(7:47) Second In Command
Cameron stated that when you're then hiring your first Second In Command, the title should be based on the roles of responsibilities and the compensation that you're willing to pay and the size that your company really is today. Be careful with giving out titles that are too big too early.
(14:50) Finding The Right Person
It is important to hire the right people ahead of time because it’s going to give them time to understand the business, understand you, understand the people to get up to speed, so that in 12 months, they could be a real COO and the good part is they already really know the company well.
(16:42) Working With A COO
You sit down before the COO because you have to advance all the stuff that you're gonna get off your plate so that you can recruit somebody who's already good at the business. Then the CEO's job in the first few months is to make sure that they are available to that COO who's going to be trying to figure it all out.
(20:14) Business Growth
When you go from 30 to a hundred employees, that's when you hire your first leadership and they don’t necessarily report to you anymore. They are hired to handle that area. Your job is to align people, to grow people, to remove obstacles from people. We also need to invest in our people.The more we grow their skills, the more we grow their confidence, the more they'll grow the company for us.
(23:37) Leadership Team
Leadership team consists of people that understand strategy. These are the people that understand and know how to align different business areas while focusing on a functional area.
Links:
@cameron_herold_cooalliance
@CameronHerold
Sunday Mar 05, 2023
Sunday Mar 05, 2023
The Business Growth Guru #MakingBank #S7E33
Welcome back to Making Bank. On today's episode, we have Cameron Herold. He's known around the world as the CEO Whisperer, as well as the mastermind behind hundreds of companies’ exponential growth. Cameron Herd has built a dynamic consultancy. His current clients include a big four wireless carrier and a monarchy. He earned his reputation as The Business Growth Guru by guiding his clients to double their revenue in just three years or less.
Check out today's episode with Cameron Herold on Making Bank.
(4:22) Background
Cameron Herold talks about how he coached well over a hundred real companies, typically 50 to 500 employees. He mainly works with companies that are on the verge of having high growth and then teaching them how to scale up, how to actually build strong teams, and how to build strong cultures.
(5:57) Nomad Entrepreneur
Cameron talks about how for him, the first thing is practicing the habit of getting rid of one thing he does not need before getting anything new. Secondly is that he can call anything a home and make it good and lastly he prioritizes who he hangs out with, people that are good for him and help him in his entrepreneurial life.
(8:37) Second In Command
Cameron stated that when you're then hiring your first Second In Command, the title should be based on the roles of responsibilities and the compensation that you're willing to pay and the size that your company really is today. Be careful with giving out titles that are too big too early.
(15:40) Finding The Right Person
It is important to hire the right people ahead of time because it’s going to give them time to understand the business, understand you, understand the people to get up to speed, so that in 12 months, they could be a real COO and the good part is they already really know the company well.
(17:32) Working With A COO
You sit down before the COO because you have to advance all the stuff that you're gonna get off your plate so that you can recruit somebody who's already good at the business. Then the CEO's job in the first few months is to make sure that they are available to that COO who's going to be trying to figure it all out.
(21:05) Business Growth
When you go from 30 to a hundred employees, that's when you hire your first leadership and they don’t necessarily report to you anymore. They are hired to handle that area. Your job is to align people, to grow people, to remove obstacles from people. We also need to invest in our people.The more we grow their skills, the more we grow their confidence, the more they'll grow the company for us.
(24:27) Leadership Team
Leadership team consists of people that understand strategy. These are the people that understand and know how to align different business areas while focusing on a functional area.
Links:
@cameron_herold_cooalliance
@CameronHerold
Sunday Feb 26, 2023
Sunday Feb 26, 2023
Creating Positive Influence In An Influencer World #MakingBank #S7E32
Welcome back to Making Bank. On today's episode, we have Rudy Mawer. He's known as the Man in Red, a serial investor and CEO to multiple brands, and manages over a staff of 70.
Currently he runs multiple businesses, including Marketing Capital Group with Kevin Harrington, the original shark from the TV show, Shark Tank where he has helped over 50,000 small businesses from around the world. He has built his first multimillion dollar business by the age of 26 with Facebook ads, and since went on to become one of the world's leading experts on ads funnel and marketing strategy. Speaking over 200 times on stage on how to scale online brands. He has also built four multi-million dollar businesses before the age of 30.
Check out today's episode with Rudy Mawer on Making Bank.
(3:44) Background
Rudy Mawer talks about how he is always different and likes being different. He comes from a small town in England. He then later moved to the US to pursue his dreams. He started a Real Estate investment at 18 and from there onwards it kickstarted his life and career and became the person he is today.
(8:05) Challenges
Rudy mentions that the challenges are actually bigger. When you get super big, there's a potential lawsuit or there's someone trying to sue you for something, or for example, there's some taxing that your HR person forgot for two years and they finally mail you about it. Someone starts their own agency and tries to take all your clients etc. Such challenges never go away.
(12:17) Attention & Influence
Rudy Mawer says that you have to be everywhere. If you are not everywhere you're dying because there's so much noise in the space. People see thousands of Facebook ads. People see thousands of influencers a day. There's thousands of courses on ads, marketing, funnels and how to make money online. So it's a necessity to always be everywhere.
(18:30) How To Grab Attention
Understand the differences between different types of platforms. The same way no one single man can be a basketball player, a good cricketer, a good swimmer the same way different platforms require different methods in order to be able to grab people’s attention perfectly.
(22:49) Reaching Goals
Never lose sight of your visions. Know your end goal. What drives you? What are you passionate about? Many people face burnout because they lose sight of their visions. Keep working on the vision. It is the strongest weapon to own when you want to reach your goals.
(25:37) The Red Life
Rudy talks about his big personal brand move that is starting this year called The Red Life. His big goal over the next few years is to push the personal brand to go broader and to help people.
Link
@rudymawerlife
Sunday Feb 26, 2023
Sunday Feb 26, 2023
Creating Positive Influence In An Influencer World #MakingBank #S7E32
Welcome back to Making Bank. On today's episode, we have Rudy Mawer. He's known as the Man in Red, a serial investor and CEO to multiple brands, and manages over a staff of 70.
Currently he runs multiple businesses, including Marketing Capital Group with Kevin Harrington, the original shark from the TV show, Shark Tank where he has helped over 50,000 small businesses from around the world. He has built his first multimillion dollar business by the age of 26 with Facebook ads, and since went on to become one of the world's leading experts on ads funnel and marketing strategy. Speaking over 200 times on stage on how to scale online brands. He has also built four multi-million dollar businesses before the age of 30.
Check out today's episode with Rudy Mawer on Making Bank.
(2:57) Background
Rudy Mawer talks about how he is always different and likes being different. He comes from a small town in England. He then later moved to the US to pursue his dreams. He started a Real Estate investment at 18 and from there onwards it kickstarted his life and career and became the person he is today.
(7:17) Challenges
Rudy mentions that the challenges are actually bigger. When you get super big, there's a potential lawsuit or there's someone trying to sue you for something, or for example, there's some taxing that your HR person forgot for two years and they finally mail you about it. Someone starts their own agency and tries to take all your clients etc. Such challenges never go away.
(11:30) Attention & Influence
Rudy Mawer says that you have to be everywhere. If you are not everywhere you're dying because there's so much noise in the space. People see thousands of Facebook ads. People see thousands of influencers a day. There's thousands of courses on ads, marketing, funnels and how to make money online. So it's a necessity to always be everywhere.
(17:42) How To Grab Attention
Understand the differences between different types of platforms. The same way no one single man can be a basketball player, a good cricketer, a good swimmer the same way different platforms require different methods in order to be able to grab people’s attention perfectly.
(22:02) Reaching Goals
Never lose sight of your visions. Know your end goal. What drives you? What are you passionate about? Many people face burnout because they lose sight of their visions. Keep working on the vision. It is the strongest weapon to own when you want to reach your goals.
(24:49) The Red Life
Rudy talks about his big personal brand move that is starting this year called The Red Life. His big goal over the next few years is to push the personal brand to go broader and to help people.
Link
@rudymawerlife