Branding for the People with Guest Re Perez: MakingBank S3E24

MAKING BANK is now a weekly YouTube TV show / iTunes Podcast full of #Success and #Business with Josh. 
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=== SUMMARY ===

What is your brand? Is it your logo, your tagline, your website? How does branding differ from marketing, and what can you be doing to develop your brand to get your name out there and convert awareness into cash flow? 

 Re Perez, branding expert, and entrepreneur broke away from global brand consultancy with Fortune 500 companies to bring his branding expertise to entrepreneurs and small business owners, specifically to work with companies making an economic and social impact. “Your brand is about creating a desired perception,” he says, emphasizing his company’s mission to help businesses create memorable and profitable brands, because “if it looks pretty, that’s great, but if it doesn’t convert it doesn’t matter. So it’s got to be profitable as well.”

Re is full of incredible insight in brand development and the different vehicles that can help you achieve a distinct perception that appeals to your target audience. Listen in as he and Josh discuss:  

✔ The 3 things that increase brand value

✔ The Who, What, and Why of branding

✔ The importance of an emotional approach

✔ Why some people with low quality products and services crush it in business

✔ The 3 criteria for mission and purpose in positioning your brand

 And much more…

=== ABOUT Josh Felber ===

As a High-Performance Coach and Start-Up Advisor, I help business owners, entrepreneurs, & millennials understand where you can grow your business with fast proven results to obtain wealth and find freedom. 
A serial entrepreneur with 28+ years of starting and growing multiple multi-million dollar companies (including one with $5 Billion annual revenues), I’ve been:
• 2x Best-Selling Author as a co-author with Steve Forbes & Brian Tracy
• Voted the Best Personal Finance Expert in 2014 (National GOBankingRates competition)
• A contributor to articles on Entrepreneur.com, Inc.com, & Forbes.com
• Recognized multiple times in the National Who’s Who of Entrepreneurs
• Expert guest on NBC, CBS, ABC, and FOX
• Keynote Speaker
• Host of Making Bank TV Show
I’ve helped my clients achieve:
• Business growth from 6 to 7 figures & doubled revenues in as short as 6 months
• Sales growth in 25% within 3 months using online and digital marketing
• Go from 0 to $30 Million company valuation in 9 years
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