Cutting Through the Copy with Guest Mitch Miller: MakingBank S2E44

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=== SUMMARY ===

Writing copy is hard work for a lot of entrepreneurs, and it’s hard for the pros as well. It’s difficult to get into the mind of someone else and write in a way that would persuade them of something they don’t already believe.

You may think that the best copywriters and writers in the world cruise along on talent alone, but the writing process is truly excruciating. Kurt Vonnegut himself, he said, “When I write, I feel like an armless, legless man with a crayon in his mouth.”

Today on Making Bank, host Josh Felber invites Mitch Miller to talk about his entrepreneurial journey from nearly dying of a heart attack at age 21 to becoming a highly sought after copywriter. He shares some great copy secrets you can apply to your own marketing today. 

Mitchell is a marketing advisor to millionaires, CEO's, celebrities, and thousands of entrepreneurs who are crazy enough to listen to his rants. He's the guy who's called up secretly in the middle of the night by some of the biggest names in business to give them timely advice and clarity when it's most needed. 

He is also the author of three books and runs a wildly successful training firm with his business partner Macaulay, called Opposed Media, where they hold workshops and training events all across the world. He's also regarded by Ethers as the King of Copy and the Dan Kennedy of today. His marketing campaigns have generated millions for clients over the last ten years, including one that took someone from $178,000 a month to over one and a half million dollars in a month, in less than 100 days. 

So, tune-in to hear Josh and Mitchell talk all-things entrepreneurship and copywriting, as well as... 

• How he almost died and it caused him to completely shift his worldview
• The various businesses Mitchell has tried to build along his journey
• How to use surveys in your copywriting process
• Why it’s so important to sell the result instead of the product

 And much more...

Including free gifts Mitch generously offered to you, our listeners:

“Our million dollar sales recipe. A 21 step sales copy recipe that tells you exactly what to do, frames like a recipe: Go.CopyPenthouse.com/MillionDollarRecipe

=== ABOUT Josh Felber ===

As a High-Performance Coach and Start-Up Advisor, I help business owners, entrepreneurs, & millennials understand where you can grow your business with fast proven results to obtain wealth and find freedom. 

A serial entrepreneur with 28+ years of starting and growing multiple multi-million dollar companies (including one with $5 Billion annual revenues), I’ve been:

• 2x Best-Selling Author as a co-author with Steve Forbes & Brian Tracy
• Voted the Best Personal Finance Expert in 2014 (National GOBankingRates competition)
• A contributor to articles on Entrepreneur.com, Inc.com, & Forbes.com
• Recognized multiple times in the National Who’s Who of Entrepreneurs
• Expert guest on NBC, CBS, ABC, and FOX
• Keynote Speaker
• Host of Making Bank TV Show

I’ve helped my clients achieve:

• Business growth from 6 to 7 figures & doubled revenues in as short as 6 months
• Sales growth in 25% within 3 months using online and digital marketing
• Go from 0 to $30 Million company valuation in 9 years

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