Key Metrics to 10X Your Business with Guest Babak Azad: MakingBank S2E52

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=== SUMMARY ===

Analytics and metrics can be frustrating and intimidating for many entrepreneurs but they can reveal hidden money that’s just sitting there waiting for you. Instead of reinventing the wheel, optimizing what is already working can take your business from seven to eight figures and beyond.

Analytics might be the last thing you want to look at but today’s guest is going to explain how you can make it easier for yourself and get the valuable data you need to grow your business.

Today on #MakingBank, host Josh Felber invites Babak Azad to discuss how he optimized customer acquisition for Beachbody and acquired over 10 million customers in the process. He shares some excellent advice on metrics, measuring what matters, optimizing what’s working, and why you should focus on your brand.

Babak Azad was SVP of Media & Customer Acquisition at Beachbody, creators of P90X, 21 Day Fix and Shakeology. His teams managed all offline and online media, telesales activities and web testing & landing page optimization efforts.

During his tenure, they ran over half a billion dollars in media and acquired over 10 million customers across the phone channel, their website, and on Amazon. He has also worked in corporate development at Napster, as well as founding and launching TONE Magazine, a publication for gyms and yoga studios in the Los Angeles area.

So, tune-in to hear Josh and Babak talk all-things metrics and optimization, as well as...

• The importance of measuring things that actually matter to your business.
• What to consider when trying to find your CPA sweet spot.
• Why you should focus on building a brand and not just building wealth.
• How you can apply all of these lessons to any size business.

And more...

=== ABOUT Josh Felber ===

As a High-Performance Coach and Start-Up Advisor, I help business owners, entrepreneurs, & millennials understand where you can grow your business with fast proven results to obtain wealth and find freedom. 
A serial entrepreneur with 28+ years of starting and growing multiple multi-million dollar companies (including one with $5 Billion annual revenues), I’ve been:
• 2x Best-Selling Author as a co-author with Steve Forbes & Brian Tracy
• Voted the Best Personal Finance Expert in 2014 (National GOBankingRates competition)
• A contributor to articles on Entrepreneur.com, Inc.com, & Forbes.com
• Recognized multiple times in the National Who’s Who of Entrepreneurs
• Expert guest on NBC, CBS, ABC, and FOX
• Keynote Speaker
• Host of Making Bank TV Show
I’ve helped my clients achieve:
• Business growth from 6 to 7 figures & doubled revenues in as short as 6 months
• Sales growth in 25% within 3 months using online and digital marketing
• Go from 0 to $30 Million company valuation in 9 years
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