Marketing Resurrection: Bringing Dead Brands Back to Life with Guest Barney Waters: Making Bank S3E43

MAKING BANK is now a weekly YouTube TV show / iTunes Podcast full of #Success and #Business with Josh. 
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=== SUMMARY ===

Today on #MakingBank K-Swiss President and comeback extraordinaire Barney Waters joins Josh to chat about turning the sneaker game upside down. In his 3 years at K-Swiss, Barney reinvigorated a fading brand in need of a major revamp. With brands like Nike and Adidas cornering the market on athlete endorsements, copycatting wasn’t an option, so he went back to the drawing board in search of a brand ambassador that spoke to a new generation.

In search of a new voice that reflected a rapidly shifting culture, Barney found K-Swiss’ marketing muse in the unexpected (but obviously fantastic) young entrepreneur. With a little help from Gary Vaynerchuk, K-Swiss leaped from irrelevant to the brand of the future CEO.

Listen in as he and Josh discuss the incredible journey K-Swiss has taken in the past couple of years and what you can learn from their strategy as well as… 

✔ Why K-Swiss needed a new market lane, and how to know if you do too

✔ What it took to convince the wholesale gatekeepers to buy in with K-Swiss new look

✔ Why they went Direct to Consumer on their relaunch

✔ What App helped them sell thousands of shoes in the first minute of launching

✔ What K-Swiss looks for in entrepreneurs they seek to align with

And much more…

=== ABOUT Josh Felber ===

As a High-Performance Coach and Start-Up Advisor, I help business owners, entrepreneurs, & millennials understand where you can grow your business with fast proven results to obtain wealth and find freedom. 
A serial entrepreneur with 28+ years of starting and growing multiple multi-million dollar companies (including one with $5 Billion annual revenues), I’ve been:
• 2x Best-Selling Author as a co-author with Steve Forbes & Brian Tracy
• Voted the Best Personal Finance Expert in 2014 (National GOBankingRates competition)
• A contributor to articles on Entrepreneur.com, Inc.com, & Forbes.com
• Recognized multiple times in the National Who’s Who of Entrepreneurs
• Expert guest on NBC, CBS, ABC, and FOX
• Keynote Speaker
• Host of Making Bank TV Show
I’ve helped my clients achieve:
• Business growth from 6 to 7 figures & doubled revenues in as short as 6 months
• Sales growth in 25% within 3 months using online and digital marketing
• Go from 0 to $30 Million company valuation in 9 years
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