The Art of Copywriting with Guest Craig Clemens: MakingBank S1E52

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=== SUMMARY ===

As a successful entrepreneur, I know the importance of high-quality copywriting.

From in-store signage, to long-form sales letters, the right words delivered in the right order can transform an ice-cold prospect into a life-long customer.

Now, that might feel like an exaggeration, but any businessman (or woman) worth their salt knows exactly what I mean.

Which is why I’m so fired-up to invite one of the very best copywriters on the planet—Craig Clemens—onto today’s episode of Making Bank.

Craig, like so many other successful professionals, went to the school of hard-knocks to get his entrepreneurial education, spending years working one of the toughest, most humbling jobs on the planet—telemarketing sales.

Did he like it? Of course not. But he did it because he had bills to pay and lessons to learn. 

Eventually, Craig got bored of hawking drill bits and credit cards over the phone. He hung-up his headset for good to go write copy for his longtime friend, Eban Pagan, who had been making more than $10,000 a month selling dating-advice ebooks.

In addition to the guidance he would receive from Eban, Craig meticulously studied the work of copywriting legends like Kennedy, Halbert, Hopkins, and Collier. Craig practiced and refined, practiced and refined, practiced and refined, until he became a true master of the craft.

Now Craig runs his own copywriting agency, and produces some of the most successful sales copy in digital business. In fact, over the last two years, Craig has written three of the four biggest direct to consumer campaigns on the internet, one of which reeled 33,600 new customers in just two days.

Tune in to today’s episode to hear Josh and Craig, share a number of fantastic insights, including:

• The four keys to effective copywriting.
• Why being dead broke and behind on your taxes is a bad thing—but not the worst thing.
• How to use diverse professional experiences to your entrepreneurial advantage.
• The importance of learning to get in the mindset of your customer.
• Why talking to your customer like a companion is the most effective way to form a bond.

#MakingBank #JoshFelber #CraigClemens

 

=== ABOUT Josh Felber ===

As a High Performance Coach and Start-Up Advisor, I help business owners, entrepreneurs, & millennials understand where you can grow your business with fast proven results to obtain wealth and find freedom. 

A serial entrepreneur with 28+ years of starting and growing multiple multi-million dollar companies (including one with $5 Billion annual revenues), I’ve been:

• 2x Best-Selling Author as a co-author with Steve Forbes & Brian Tracy
• Voted the Best Personal Finance Expert in 2014 (National GOBankingRates competition)
• A contributor to articles on Entrepreneur.com, Inc.com, & Forbes.com
• Recognized multiple times in the National Who’s Who of Entrepreneurs
• Expert guest on NBC, CBS, ABC, and FOX
• Keynote Speaker
• Host of Making Bank TV Show

I’ve helped my clients achieve:

• Business growth from 6 to 7 figures & doubled revenues in as short as 6 months
• Sales growth in 25% within 3 months using online and digital marketing
• Go from 0 to $30 Million company valuation in 9 years

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