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Uncovering the Success Strategies and Mindset of the Top 1% so You can Amplify and Transform Your Life and Business.
Episodes
Sunday Oct 31, 2021
Sunday Oct 31, 2021
Customers are motived by their emotions. So, why isn’t your company?
On season 6 episode 18 of the Making Bank podcast, Darshan Mehta discusses how insights and emotions impact your business. Using real life examples, Darshan outlines how the way people feel and think can influence what they buy. Therefore, every company needs to understand these emotions responses to be successful. Listen to the episode to hear more about how insights can impact—and improve—your business in a highly competitive world.
Listen to Josh and Darshan discuss emotional insights:
Problem Solving and Insights (2:47)
Darshan has always been drawn to solving problems. In looking at case studies, he honed his skill of extracting insights. To him, an insight is being in touch with trends on the macro-level. Some of the most insightful people? Comedians.
Today’s Insights, Tomorrow’s Facts (4:57)
Darshan points out that everything we interact with in our modern world was first thought of by someone. Telling a story of Steve Jobs, Darshan shows the power and impact of insights on innovation.
4 Factors of Success (6:58)
Darshan outlines how if an entrepreneur can save people time, money, and energy, they can be successful. However, if your product or service can evoke an emotion, you may find your success increasing by tenfold.
Talking Numbers or People (9:04)
Darshan weighs the value of quantitative versus qualitative research. While it can be easy to simply look at the data and make observations from there, it’s also important to talk to people. Having conversations and observations can lead to great insight, which leads to great business.
Valuing Emotion and Experience (12:01)
In using the example of New Coke from Coca-Cola, Darshan explains how the emotional connection people have with your product can vastly influence your success. When New Coke came out, it was rejected by the public—not because of taste, but because of loyalty to the old product. So, keep in mind the emotional connection people form. It may cost you.
Doing Your Research at iresearch.com (15:22)
If you’re an entrepreneur looking for this emotional insight, you can do your research at iresearch.com, where Darshan and his team collect the data for you. With iresearch.com, you can get feedback on what your potential customers are thinking and feeling and use that information to improve.
Finding Your North Star (20:15)
Darshan encourages any new entrepreneur to first determine their business north star. Do you want to be best in the state or the world? Aim as high as you can, and you’ll find success.
Become Your Best Competitor (21:26)
In order to better your business, you must think from the perspective of your competitor. Constantly question how a competitor may eliminate your company, and then incorporate that factor into your business.
Links mentioned:
https://www.barnesandnoble.com/w/getting-to-aha-darshan-mehta/1140381091
Sunday Oct 24, 2021
Sunday Oct 24, 2021
John Madsen didn’t make his high school football team. A few years later, he was playing in the NFL.
On this episode of the Making Bank podcast, Joe Madsen talks about fitness, mindset and goals. After a career in the NFL, John started his successful online fitness course, supra human. In taking the lessons he’s learned on the field, he knows how to keep moving, keep growing and keep improving. Today, he chats about how desire and goal setting keep you disciplined, diligent and performing at your best.
Listen to Josh and John discuss fitness:
From Bench Warmer to the NFL (2:50)
John Madsen never made the football team. Years later, he would play in the NFL. John recounts his high school experience and the moment that convinced him to change his body and his life.
Always Keep Striving (8:41)
John discusses what helped him reach the NFL and entrepreneurship: his grit and his mindset. The first year John played football, he was terrible—but he kept pushing. When he reached the NFL, he learned his second most valuable lesson: goal setting. Once John reached his goal of the NFL, he felt lost. He needed another goal.
Desire vs. Discipline (14:02)
John breaks down how desire is the key to reaching the next level. While discipline is important, it will be difficult to maintain if there is no purpose to it. He also draws in how parental support, prioritizing and hard work can make all the difference.
Deep Purpose (17:25)
In looking at those he coaches through his fitness company, John talks about those who stay motivated for 12 weeks vs. 12 years. He talks about tapping into that deep desire that will drive you to get up every day and work on your business or yourself.
Add to Your Life (19:46)
One of the things John stresses is that fitness should only add to your life, not take anything away. Any activity you do, in fact, should add to your life. If by working out you clear your mind and improve your focus, that can translate to your business. If you’re working out every day it’s
taking too much time or making you miserable, then you need to scale back. It’s all about prioritizing your time and energy.
Determine an Outcome to Determine Your Plan (23:07)
When it comes to starting a fitness routine, John encourages everyone to first determine their outcome. How do you want to look? How do you want to feel? Pinpoint your result and build a plan from there. If you’re going to be working towards something, it needs to be in the right direction.
True High Performance (29:19)
John talks about his opinions on “peak performance.” While many people believe peak performance is doing your best at one thing, John likes to challenge that. He thinks that real peak performers are those who excel in business, family, fitness and other cherished areas in life.
Invest in Yourself (34:26)
Before wrapping up, John talks about the importance of persistence. Too many times people quit right before they meet their goal. He urges every entrepreneur to go into every venture with a growth mindset. Not every set back is a failure—most of the time, it’s a lesson on how to get better.
Links mentioned:
https://joshfelber.com
https://johnmadsen.com/
Sunday Oct 24, 2021
Sunday Oct 24, 2021
John Madsen didn’t make his high school football team. A few years later, he was playing in the NFL.
On this episode of the Making Bank podcast, Joe Madsen talks about fitness, mindset and goals. After a career in the NFL, John started his successful online fitness course, supra human. In taking the lessons he’s learned on the field, he knows how to keep moving, keep growing and keep improving. Today, he chats about how desire and goal setting keep you disciplined, diligent and performing at your best.
Listen to Josh and John discuss fitness:
From Bench Warmer to the NFL (2:50)
John Madsen never made the football team. Years later, he would play in the NFL. John recounts his high school experience and the moment that convinced him to change his body and his life.
Always Keep Striving (8:41)
John discusses what helped him reach the NFL and entrepreneurship: his grit and his mindset. The first year John played football, he was terrible—but he kept pushing. When he reached the NFL, he learned his second most valuable lesson: goal setting. Once John reached his goal of the NFL, he felt lost. He needed another goal.
Desire vs. Discipline (14:02)
John breaks down how desire is the key to reaching the next level. While discipline is important, it will be difficult to maintain if there is no purpose to it. He also draws in how parental support, prioritizing and hard work can make all the difference.
Deep Purpose (17:25)
In looking at those he coaches through his fitness company, John talks about those who stay motivated for 12 weeks vs. 12 years. He talks about tapping into that deep desire that will drive you to get up every day and work on your business or yourself.
Add to Your Life (19:46)
One of the things John stresses is that fitness should only add to your life, not take anything away. Any activity you do, in fact, should add to your life. If by working out you clear your mind and improve your focus, that can translate to your business. If you’re working out every day it’s
taking too much time or making you miserable, then you need to scale back. It’s all about prioritizing your time and energy.
Determine an Outcome to Determine Your Plan (23:07)
When it comes to starting a fitness routine, John encourages everyone to first determine their outcome. How do you want to look? How do you want to feel? Pinpoint your result and build a plan from there. If you’re going to be working towards something, it needs to be in the right direction.
True High Performance (29:19)
John talks about his opinions on “peak performance.” While many people believe peak performance is doing your best at one thing, John likes to challenge that. He thinks that real peak performers are those who excel in business, family, fitness and other cherished areas in life.
Invest in Yourself (34:26)
Before wrapping up, John talks about the importance of persistence. Too many times people quit right before they meet their goal. He urges every entrepreneur to go into every venture with a growth mindset. Not every set back is a failure—most of the time, it’s a lesson on how to get better.
Links mentioned:
https://joshfelber.com
https://johnmadsen.com/
Sunday Oct 17, 2021
Sunday Oct 17, 2021
Every entrepreneur exits their business.
On season 6 episode 16 of the Making Bank podcast, Joe Valley chats about prepping your business to sell it at the best price. Even if you love your company, one day you will leave it—so why not prepare?
Joe relays the strategies he’s learned over the years helping thousands of entrepreneurs sell their business. He talks about the numbers important to buyers, as well as the qualities beyond the numbers that makes a business more salable. Listen to the episode to hear more about what you can do for yourself and the business to get the best price.
Listen to Josh and Joe discuss selling a business:
Joe’s Background (2:11)
Joe has always been an entrepreneur. After starting businesses throughout college, he finally worked for a growing company after graduation. Due to budget cuts, Joe left to start his own company with the goal to make $50,000 in his first year. He made half a million.
Life Lessons (6:10)
Joe heard as a kid that if he wanted more money, he needed to go off and find work. He’s taken that initiative with him throughout his whole life. He urges entrepreneurs to find where the money is, then work harder and smarter than everyone else.
Earn Your Way In (8:40)
Joe talks about earning his way to partnership. You don’t always need cash to buy your way into a company—you can work your way into becoming indispensable.
What is Quiet Light? (10:00)
After selling his own company to Quiet Light, Joe joined the team as a broker. Through Quiet Light, Joe has mentored thousands of entrepreneurs through selling their businesses.
Exiting Your Business (12:16)
Every entrepreneur leaves their business. Even if you love it, at one point you will leave it—either through a life event or even death. Therefore, you need to set goals surrounding dollars, dates, and feelings for when that will happen. Joe also covers how to accurately value your business and how to straighten out your finances.
Reading Between the Numbers (17:34)
When buyers are looking at a business, they’re looking at more than just the numbers. They want to see risk, growth, documentation, and the transferability of the business. Lastly, Joe encourages entrepreneurs to pay attention to how they present themselves and what you post.
Trust in Trust (25:44)
Joe pinpoints an entrepreneur’s trustworthiness as an extremely important, but invisible factor in the buying and selling process. While you always want to be likable, being trustworthy can guarantee more deals with better terms.
Doing Good Brings Good (29:47)
When Joe was younger, all he wanted to do was make money. Now, he understands the value of helping others, not only for them, but for yourself and your business. Focus on creating good and good will come your way.
EXITpreneur (31:24)
A culmination of over 8,000 conversations, Joe’s book EXITpreneur helps entrepreneurs exit their businesses. The book breaks down what adds value, what devalues a company, as well as deal structures, negotiation and more.
The Secret to Being a Great Buyer (37:00)
Joe reiterates what he thinks makes a huge difference in the types of deals you’ll receive.
Start Prepping to Sell Now (39:34)
Before Joe wraps up, he urges entrepreneurs to start thinking about selling now. Even if you’re not ready now, you want to be when the time comes.
Links mentioned:
Sunday Oct 17, 2021
Sunday Oct 17, 2021
Every entrepreneur exits their business.
On season 6 episode 16 of the Making Bank podcast, Joe Valley chats about prepping your business to sell it at the best price. Even if you love your company, one day you will leave it—so why not prepare?
Joe relays the strategies he’s learned over the years helping thousands of entrepreneurs sell their business. He talks about the numbers important to buyers, as well as the qualities beyond the numbers that makes a business more salable. Listen to the episode to hear more about what you can do for yourself and the business to get the best price.
Listen to Josh and Joe discuss selling a business:
Joe’s Background (2:11)
Joe has always been an entrepreneur. After starting businesses throughout college, he finally worked for a growing company after graduation. Due to budget cuts, Joe left to start his own company with the goal to make $50,000 in his first year. He made half a million.
Life Lessons (6:10)
Joe heard as a kid that if he wanted more money, he needed to go off and find work. He’s taken that initiative with him throughout his whole life. He urges entrepreneurs to find where the money is, then work harder and smarter than everyone else.
Earn Your Way In (8:40)
Joe talks about earning his way to partnership. You don’t always need cash to buy your way into a company—you can work your way into becoming indispensable.
What is Quiet Light? (10:00)
After selling his own company to Quiet Light, Joe joined the team as a broker. Through Quiet Light, Joe has mentored thousands of entrepreneurs through selling their businesses.
Exiting Your Business (12:16)
Every entrepreneur leaves their business. Even if you love it, at one point you will leave it—either through a life event or even death. Therefore, you need to set goals surrounding dollars, dates, and feelings for when that will happen. Joe also covers how to accurately value your business and how to straighten out your finances.
Reading Between the Numbers (17:34)
When buyers are looking at a business, they’re looking at more than just the numbers. They want to see risk, growth, documentation, and the transferability of the business. Lastly, Joe encourages entrepreneurs to pay attention to how they present themselves and what you post.
Trust in Trust (25:44)
Joe pinpoints an entrepreneur’s trustworthiness as an extremely important, but invisible factor in the buying and selling process. While you always want to be likable, being trustworthy can guarantee more deals with better terms.
Doing Good Brings Good (29:47)
When Joe was younger, all he wanted to do was make money. Now, he understands the value of helping others, not only for them, but for yourself and your business. Focus on creating good and good will come your way.
EXITpreneur (31:24)
A culmination of over 8,000 conversations, Joe’s book EXITpreneur helps entrepreneurs exit their businesses. The book breaks down what adds value, what devalues a company, as well as deal structures, negotiation and more.
The Secret to Being a Great Buyer (37:00)
Joe reiterates what he thinks makes a huge difference in the types of deals you’ll receive.
Start Prepping to Sell Now (39:34)
Before Joe wraps up, he urges entrepreneurs to start thinking about selling now. Even if you’re not ready now, you want to be when the time comes.
Links mentioned:
Sunday Oct 10, 2021
Sunday Oct 10, 2021
Ever sold or bought a Mac online? You probably bought it from Brian.
On this episode of the Making Bank podcast, Brian discusses SellYourMac, what have been the challenges in the tech space, and what he’s learned. In an industry that’s constantly creating new products and competitors, Brian must stay on his toes to stay number #1. He focuses on customer service, SEO, and improving. Listen to the episode to hear more of Brian’s advice, as well as about his charity Trading for a Purpose.
Listen to Josh and Brian discuss the tech industry:
Brian’s Background (2:42)
Ever since he was a child, Brian has found to earn money, from cars to stocks, to eventually his site, SellYourMac.
Fueled by Passion—Even in Tough Times (4:49)
Over the years, Brian has learned it’s all about passion. Find something you love and learn to make money off of it. If you can do that, your work will feel rewarding and it will reward you.
Constant Change (9:07)
Brian touches on the challenges of a business that needs to keep up with constant new inventory, new competitors and salaries raises for its team. The tech space can be cutthroat, but Brian has successfully managed to stand apart from the crowd.
Clients (12:41)
Brian’s company, Sell Your Mac, buys and sells to individuals, giving them a product that they otherwise might not be able to afford.
Brian’s Team (14:03)
Starting with just himself, Brian has now built out his team to about 20 members. When it comes to hiring, Brian has had a great experience and great team—which he’s found through Indeed.
What to Focus On (17:47)
Brian shares two areas he has prioritized that have helped him compete in a tough industry: customer service and SEO. SellYourMac has been the number one in customer service in the world for tech resell, and they continue to uphold that title. Second, Mac emphasizes the importance of content creation and SEO, which helps his company always be the number one listing on Google for certain terms.
Top Three Drivers (19:50)
Brian discusses his top three drivers and you guessed it—passion. With a passion for people, Apple products, and his family, Brian gives all he can and feels rewarded in return.
Trading for a Purpose (21:06)
Brian talks about his project Trading for a Purpose, which gives underprivileged youth access to Apple tech. By using the code or donating your computer directly, Brian gifts students with laptops. Students have started businesses, written novels and done so much more with their gifts.
LinkedIn Leader (24:11)
Recently, Brian has started helping founders optimize their LinkedIn Profiles, teaching classes as the best way to navigate and engage with the site.
Links mentioned:
Sunday Oct 10, 2021
Sunday Oct 10, 2021
Ever sold or bought a Mac online? You probably bought it from Brian.
On this episode of the Making Bank podcast, Brian discusses SellYourMac, what have been the challenges in the tech space, and what he’s learned. In an industry that’s constantly creating new products and competitors, Brian must stay on his toes to stay number #1. He focuses on customer service, SEO, and improving. Listen to the episode to hear more of Brian’s advice, as well as about his charity Trading for a Purpose.
Listen to Josh and Brian discuss the tech industry:
Brian’s Background (2:42)
Ever since he was a child, Brian has found to earn money, from cars to stocks, to eventually his site, SellYourMac.
Fueled by Passion—Even in Tough Times (4:49)
Over the years, Brian has learned it’s all about passion. Find something you love and learn to make money off of it. If you can do that, your work will feel rewarding and it will reward you.
Constant Change (9:07)
Brian touches on the challenges of a business that needs to keep up with constant new inventory, new competitors and salaries raises for its team. The tech space can be cutthroat, but Brian has successfully managed to stand apart from the crowd.
Clients (12:41)
Brian’s company, Sell Your Mac, buys and sells to individuals, giving them a product that they otherwise might not be able to afford.
Brian’s Team (14:03)
Starting with just himself, Brian has now built out his team to about 20 members. When it comes to hiring, Brian has had a great experience and great team—which he’s found through Indeed.
What to Focus On (17:47)
Brian shares two areas he has prioritized that have helped him compete in a tough industry: customer service and SEO. SellYourMac has been the number one in customer service in the world for tech resell, and they continue to uphold that title. Second, Mac emphasizes the importance of content creation and SEO, which helps his company always be the number one listing on Google for certain terms.
Top Three Drivers (19:50)
Brian discusses his top three drivers and you guessed it—passion. With a passion for people, Apple products, and his family, Brian gives all he can and feels rewarded in return.
Trading for a Purpose (21:06)
Brian talks about his project Trading for a Purpose, which gives underprivileged youth access to Apple tech. By using the code or donating your computer directly, Brian gifts students with laptops. Students have started businesses, written novels and done so much more with their gifts.
LinkedIn Leader (24:11)
Recently, Brian has started helping founders optimize their LinkedIn Profiles, teaching classes as the best way to navigate and engage with the site.
Links mentioned:
Sunday Oct 03, 2021
Sunday Oct 03, 2021
Sometimes, you have to fight for the things you care about.
On this episode of the Making Bank podcast, Tim Kennedy discusses his career in the military, the UFC, and Socratic education. Tim saw with his own kids how every child learns differently and set out to create an education that reflected that. His school, Apogee, seeks to help every child fulfill their potential.
Tim also chats about his time in the UFC fighting, as well as in Special Forces. He covers what inspired him to join the military and the lessons he now applies to his businesses. Listen to the episode to hear more about Apogee’s education model, boxing victories, and war stories.
Listen to Josh and Tim discuss Socratic Education:
New Adventures (1:33)
Tim discusses the lessons he’s learned on pivoting from the military, as well as this past year—and is applying them to his entrepreneurship. He is launching 12 new companies, including a school.
Apogee: An Acton Academy (3:04)
Tim’s venture that he’s most proud of is his school Apogee. Having been homeschooled himself, Tim understands and follows the model that parents should facilitate the education of their children.
A Socratic School (8:45)
Tim explains how at Apogee, the students—otherwise known as “heroes”—are active participants in their own learning. They are the ones leading the classroom discussions and activities and with the guidance of the teachers, the students discover the answers themselves.
When accepting heroes into their studios, Apogee looks for parents and children who are both willing to try this new approach.
Different Learning Styles for Different Children (11:22)
No two children learn the same way. Tim’s seen it in his own children, and he’s seen it in the heroes at Apogee. Traditional schooling follows certain agendas—whether that be the teacher’s, the school’s, or the governments. At Apogee, the focus is on the children.
How Tim Manages Multiple Companies (14:36)
When it comes to managing multiple companies, Tim hires the right people and then allows them to do their jobs properly, without being micromanaged. Tim also follows a military approach that emphasizes training, as well as organization.
People, Purpose, and Plan (17:41)
Tim first makes sure that the person he’s looking to hire has the right attitude and culture to fit well into the organization. Next, he looks to see if his purpose aligns with their purpose. Finally, he looks to see what their plan is, how they will execute it, and if they even planned in the first place.
Discipline (22:49)
Without discipline, there is no success. For Tim, discipline is commitment to a plan that is executed in 30-minute blocks. If you have a plan, even when life gets in the way, you can go back to the plan.
Tim also touches on how discipline can not only help your business but also your family life.
Tim’s Background (28:14)
For those who don’t know, Tim shares his background of homeschooling, sports, martial arts and more. After a career in UFC and watching 9/11 unfold, Tim joined the military and became a Green Beret.
The Camera’s Focus (37:11)
Zooming out, Tim and Josh discuss Special Forces and the state of the US right now.
Lessons from the Special Forces (46:46)
Tim explains the key lessons he’s learned from the Special Forces that he now implements in his businesses. He values qualities like communication, and more.
The UFC (49:37)
Tim talks about his time at the UFC and what he would’ve done differently.
Stopping Poverty Stops Trafficking (55:04)
Before the episode wraps up, Tim touches on SERE school, as well as ways you can help stop crimes such as drug and sex trafficking. He encourages those who can to open community centers, gyms, programs and more. If we can prevent poverty, then we can prevent other crimes as well.
Links mentioned:
Sunday Oct 03, 2021
Sunday Oct 03, 2021
Sometimes, you have to fight for the things you care about.
On this episode of the Making Bank podcast, Tim Kennedy discusses his career in the military, the UFC, and Socratic education. Tim saw with his own kids how every child learns differently and set out to create an education that reflected that. His school, Apogee, seeks to help every child fulfill their potential.
Tim also chats about his time in the UFC fighting, as well as in Special Forces. He covers what inspired him to join the military and the lessons he now applies to his businesses. Listen to the episode to hear more about Apogee’s education model, boxing victories, and war stories.
Listen to Josh and Tim discuss Socratic Education:
New Adventures (1:33)
Tim discusses the lessons he’s learned on pivoting from the military, as well as this past year—and is applying them to his entrepreneurship. He is launching 12 new companies, including a school.
Apogee: An Acton Academy (3:04)
Tim’s venture that he’s most proud of is his school Apogee. Having been homeschooled himself, Tim understands and follows the model that parents should facilitate the education of their children.
A Socratic School (8:45)
Tim explains how at Apogee, the students—otherwise known as “heroes”—are active participants in their own learning. They are the ones leading the classroom discussions and activities and with the guidance of the teachers, the students discover the answers themselves.
When accepting heroes into their studios, Apogee looks for parents and children who are both willing to try this new approach.
Different Learning Styles for Different Children (11:22)
No two children learn the same way. Tim’s seen it in his own children, and he’s seen it in the heroes at Apogee. Traditional schooling follows certain agendas—whether that be the teacher’s, the school’s, or the governments. At Apogee, the focus is on the children.
How Tim Manages Multiple Companies (14:36)
When it comes to managing multiple companies, Tim hires the right people and then allows them to do their jobs properly, without being micromanaged. Tim also follows a military approach that emphasizes training, as well as organization.
People, Purpose, and Plan (17:41)
Tim first makes sure that the person he’s looking to hire has the right attitude and culture to fit well into the organization. Next, he looks to see if his purpose aligns with their purpose. Finally, he looks to see what their plan is, how they will execute it, and if they even planned in the first place.
Discipline (22:49)
Without discipline, there is no success. For Tim, discipline is commitment to a plan that is executed in 30-minute blocks. If you have a plan, even when life gets in the way, you can go back to the plan.
Tim also touches on how discipline can not only help your business but also your family life.
Tim’s Background (28:14)
For those who don’t know, Tim shares his background of homeschooling, sports, martial arts and more. After a career in UFC and watching 9/11 unfold, Tim joined the military and became a Green Beret.
The Camera’s Focus (37:11)
Zooming out, Tim and Josh discuss Special Forces and the state of the US right now.
Lessons from the Special Forces (46:46)
Tim explains the key lessons he’s learned from the Special Forces that he now implements in his businesses. He values qualities like communication, and more.
The UFC (49:37)
Tim talks about his time at the UFC and what he would’ve done differently.
Stopping Poverty Stops Trafficking (55:04)
Before the episode wraps up, Tim touches on SERE school, as well as ways you can help stop crimes such as drug and sex trafficking. He encourages those who can to open community centers, gyms, programs and more. If we can prevent poverty, then we can prevent other crimes as well.
Links mentioned:
https://www.instagram.com/timkennedymma/
Sunday Sep 26, 2021
Sunday Sep 26, 2021
A plant-based protein or delicious comfort food? Why not both?
On this episode of the Making Bank Podcast, Jim Pakulis discusses Boosh, the company that’s producing plant-based comfort food. From shepherd’s pie to pate, Boosh’s products are non-GMO, gluten-free, low in sugar—and taste incredible!
Jim has helped Boosh grow from zero to 16 million in just two years, selling in over 400 stores and now moving into the US market. This May, Boosh went public with a unique IPO structure that has a track recording of excelling. Listen to the episode to hear more of Jim’s journey and his advice for young entrepreneurs.
Listen to Josh and Jim discuss plant-based protein:
Jim’s Entrepreneurial Background (2:39)
Alternative meats aren’t Jim’s first venture in being on the forefront of a new industry. In 2010, he was the CEO WeedMaps and took it public, growing it from zero to 16 million in less than two years.
Jim believes that the alternative meats is the next great industry that will take trillions away from the animal protein market.
Plant Protein vs. Animal Protein (3:57)
While Jim doesn’t believe people will fully convert to just plant protein, he does think that many will start incorporating more plant protein in their diets.
Boosh (5:30)
As more companies enter the alternative meat space, some products are over-processed while others are raw. Boosh produces natural products that are 100% plant-based, non-GMO, gluten-free, and low sugar and sodium. All of Boosh’s products meet these requirements.
Popular Products (6:47)
Boosh’s customers love the shepherd’s pie and the Bolognese, made in partnership with Beyond meat.
How Jim Joined Boosh (7:53)
Jim and his team research companies that they feel meet their metrics—and that’s how he discovered Boosh out of Vancouver. Together, with the team at Boosh, they have grown the company to have their own entrees that are sold in over 400 stores.
In May of this year, they did a unique IPO structure that has worked for them in the past.
Room to Grow (13:15)
While Boosh is in 400 stores, there is still a huge market for them to tackle. Instead of making another non-meat burger, Boosh is approaching the industry with a different style. They are creating and acquiring unique products like pates, and even powdered cheeses.
What Jim Requires in Who He Acquires (17:12)
When looking at companies to acquire, Jim looks at certain factors such as management, the industry, debt, and the uniqueness of the product.
The Mission and Millennials (19:30)
Jim touches on an imperative point that the history of fast-food taking over in the mid 20th century has created this need to return to fresh farming once again. Additionally, younger generations like Millennials and Gen Z are attracted to products that help preserve the environment.
Welcome to America (21:21)
Before Jim wraps up, he announces Boosh’s move into the US market.
Jim also relays his advice to any entrepreneur: you’ve got to keep getting up. You’re going to face challenges s an entrepreneur and want to quit—but that next day you could have a break through.
Links mentioned: