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=== SUMMARY ===
If you have been in business for any length of time you’ve probably come across the work of Dr. Robert Cialdini whether you realize it or not. An impressive amount of the psychology that we use in marketing has its foundations in Dr. Cialdini research. If you want to be more influential in your marketing then this episode is a must-watch!
Today on #MakingBank, host Josh Felber invites Robert Cialdini to discuss influence in marketing and how to sway people’s decisions to work with you.
Robert is a New York Times, Wall Street Journal, and USA Today Best-Selling author.
Fortune Magazine lists his book Influence in their “75 Smartest Business Books.”
Robert has spent his career researching the science of influence which has earned him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.
Because of his cutting-edge scientific research and his ethical business and policy applications, he is frequently regarded as the “Godfather of influence.”
So, tune-in to hear Josh talk to Robert about some amazing tips on how to get the most out of your marketing, what he thinks set him apart from everyone else back in 80’s, and what made his book Influence so popular. As well as...
✔ Robert’s six principles of influence.
✔ The best time to ask a person to make a change and why.
✔ Some great examples and tips on how to influence consumers.
✔ Information on the new workshop that Robert is developing.
=== ABOUT Josh Felber ===
As a High-Performance Coach and Start-Up Advisor, I help business owners, entrepreneurs, & millennials understand where you can grow your business with fast proven results to obtain wealth and find freedom.
A serial entrepreneur with 28+ years of starting and growing multiple multi-million dollar companies (including one with $5 Billion annual revenues), I’ve been:
• 2x Best-Selling Author as a co-author with Steve Forbes & Brian Tracy
• Voted the Best Personal Finance Expert in 2014 (National GOBankingRates competition)
• A contributor to articles on Entrepreneur.com, Inc.com, & Forbes.com
• Recognized multiple times in the National Who’s Who of Entrepreneurs
• Expert guest on NBC, CBS, ABC, and FOX
• Keynote Speaker
• Host of Making Bank TV Show
I’ve helped my clients achieve:
• Business growth from 6 to 7 figures & doubled revenues in as short as 6 months
• Sales growth in 25% within 3 months using online and digital marketing
• Go from 0 to $30 Million company valuation in 9 years
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